John Smedley

Representing Great Britain

A brand steeped in history looking to regenerate, this brief was concerned with marrying the old and the new.

Conscious that the company was born out of the industrial revolution – and to this day still manufactures clothes in their Derbyshire mill – we needed the music to represent the industrial, the historic, and the stylish, in a quintessentially British manner.

We were onsite in Lea Mills, Matlock, to record the sounds of machinery at the mill first hand, then developed the rest of the music and sound design in the studio.

Music & Sound Design by Small Press